This branding project for Ford's electric vehicle line reimagines the iconic brand with a modern, tech-forward identity. The edgy logo design evokes a sense of innovation while retaining familiarity by electrifying Ford’s signature blue. To visualize the future of their electric SUVs, AI-driven mockups were created, showcasing sleek designs and a user-focused website concept. Additionally, an icon inspired by the fans used in electric vehicles adds depth to the branding, tying the aesthetic to the functionality of electric technology.